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Since the Love Your Eyes campaign first launched in 2021, more than 25 million people have made a public pledge to prioritize their eye health and love their eyes, generating more than 1 billion media impressions along the way. This year’s target is 5 million new pledges on its own — a number worth pausing on, because a pledge is a strange thing to campaign for. It costs the person making it almost nothing. And that is exactly the point.
A pledge to Love Your Eyes is a personal health reminder, and a unit of measurable public demand. Each one is a countable signal that people want accessible, available, and affordable eye care, and that signal is what gives advocates something concrete to hand to a policymaker who might otherwise assume eye health is a niche concern. Twenty-five million individual signals become very difficult for a government to treat as a fringe issue.
As of September 9, this cycle has gathered 1.9 million pledges, 38% of the way to the five million target. With World Sight Day still weeks away and the bulk of pledging historically landing in the final stretch, that leaves a clear, closeable gap of just over three million voices. Leading the way among our members is Cure Blindness Project, a Love Your Eyes Global Partner, which currently holds the highest pledge count of the cycle. It shows what’s possible when a member turns its full network behind the campaign, and it sets a mark for others to chase in the weeks ahead.
Beyond the member network, like-minded organisations are adding to the count too: in Kenya, the Optometry Association of Kenya, in collaboration with the Ministry of Health- Eye Health Services, is scheduled to screen Public Service Vehicle (PSVs) drivers across 20 towns under the Love Your Eyes banner, adding local momentum to the push toward the target. Every activation between now and 8 October counts directly toward that five million.
In Kenya, the Optometry Association of Kenya, in collaboration with the Ministry of Health Eye Unit, is scheduled to screen public service vehicle drivers across 20 towns, adding local momentum to the push toward the target.
Every member activation between now and 8 October counts directly toward that five million.
The sharper story, and the one worth telling here, is the second step: how a pledge becomes leverage. A pledge to Love Your Eyes is not the advocacy ask, but it is the proof that the ask has public backing. When an IAPB member goes to a ministry of health, the pledge count is credible. That this is not a request from one organisation, it is a request with millions of names attached.
