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The World Sight Day Global Challenge asks eye care organisations, and beyond, to conduct vision screenings in schools, workplaces, and, in a growing number of countries this year, parliaments.
The first two settings are, in strategy terms, a straightforward story about integration: eye care reaching into the everyday institutions people already pass through, rather than waiting for people to seek it out. The third setting does something different. When a screening happens in a parliament building, the person receiving care is also the person who controls the financing and legislation that determines whether anyone else gets that same care. A single screening becomes, at once, a service delivered, and a piece of advocacy performed on the advocate’s own body.
A school screening builds the case that children deserve care as a matter of course; a workplace screening builds the case that employers have a stake in it; a parliamentary screening closes the loop by putting the decision-maker briefly on the receiving end of the system they fund. Together, the three settings turn one campaign mechanic into evidence for every level of the 2030 In Sight Strategy.
Be part of the World Sight Day Global Challenge.
