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Advocacy to Action: Session 4 - Webinar Banner-1060x500

Topic: Strategies and Tactics

Date: Tuesday, 3 August 2021

Time: 11am to 12.30pm BST

This webinar will explore some effective advocacy strategies to effect policy change. The session will include showcases on coalition building and engaging decision makers and presentations on innovative approaches for building campaigns and evidence for driving change. The session will draw on learnings from experts within and beyond the eye health sector and will discuss more on approaches that can help us integrate into the ‘Build Back Better/Equal/Faster’ developmental plan.

Learning Outcomes:

By the end of the session, the participant will be able to:

  • Discuss effective strategies in policy advocacy

  • Consider situational adaptations to achieve targeted outcomes in advocacy

  • Identify the role of contextual evidence in supporting advocacy goals

  • Consider the merits of adopting innovative approaches in campaigning and engagement plans



Katherine G. Overbey (K-T)

Katherine G. Overbey (K-T) 

President and Executive DirectorOneSight 

K-T focuses on ensuring operational excellence in OneSight’s global vision care programming while also enabling future scale through the development of strategic partnerships and a diversified funding base. Prior to OneSight, K-T served as the Assistant Vice President of Program Development and Innovation at Cincinnati Children’s Hospital, while also serving as Executive Director of the Learning Network program there. She was a marketing and organizational leader at Procter & Gamble and at Bain & Company. She holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.   

Boateng Wiafe

Boateng Wiafe

Medical Director, Watborg Eye Services 

Technical Advisor – Operation Eyesight Universal 

Dr. ‘Bo’ Wiafe is recognized as an authority in the development of sustainable eye care in Africa. Bo joined Operation Eyesight’s team in 2006 as Regional Advisor. He went on to become Director of Quality and Advocacy. In this role, Bo advocated Operation Eyesight Universal’s work to eye health providers, ministries of government, corporations, and other NGOs. In 2015, Dr. Bo led the first-ever Ghana National Blindness and Visual Impairment Study as the principal investigator. He is also a WHO master trainer for Primary eye care.

Ashley Mills

Ashley Mills

Chief Executive Officer, The Vision Council

Ashley Mills leads The Vision Council in helping people achieve better lives through better vision. Under Mills’ leadership, The Vision Council works with the entire optical community and is the voice for the Vision Industry in Washington, DC on both the Federal and Regulatory levels. Globally, Mills represents The Vision Council within the United Nations Friends of Vision. In 2017, she was recognized as one of the most influential women in optical by 20/20 Magazine and was honored by the OWA with their Pleiades award, which recognizes exceptional action in advancing the leadership role of women in the optical industry.

Anasaini Cama

Anaseini Cama

Pacific Trachoma coordinatorFred Hollows Foundation 

Anaseini Cama is the Pacific Trachoma coordinator for The Fred Hollows Foundation and currently provides technical support and coordination for trachoma programmes across six Pacific countries. Ana, as a member of the Pacific Eye Care Society, participated in World Ophthalmology Congresses and contributed to The Lancet Global Health Commission on Global Eye Health released in February 2021. She is a certified Trachoma Master Grader under Tropical Data (2019) and a recognised a RAAB Trainer (2016).

Shivang Dave

Shivang Dave

Chief Executive Officer, PlenOptika 

Shivang R. Dave, PhD, is a co-founder and CEO of PlenOptika, Inc., biomedical technologist, and social-impact entrepreneur. As a Madrid–MIT M+Visión Fellow, Shivang co-invented a breakthrough technology to vastly expand access to vision care and eyeglasses globally. Commercialized in 2018 as QuickSee by PlenOptika, a mission-driven company, the technology has been used on more than 3 million patients in 30+ countries. Prior to PlenOptika, Shivang innovated and helped commercialize two separate biomedical technologies, each expressing his passion for thoughtful design and healthcare innovation.

Kevin Cahill

Kevin Cahill 

Honorary Life President, Comic Relief

Kevin joined Comic Relief as Director of Education and Information in 1991 to set up a new department. In July 1997, he was appointed Chief Executive. He had the idea to do Sport Relief in 2002 and played a key role in the Make Poverty History and Live 8 campaigns. In 2007 Kevin was awarded the CBE for services to charity. Kevin stood down as Chief Executive in September 2016, after more than 26 years at Comic Relief. In 2017, Kevin was appointed by trustees as an Honorary Life President. In his retirement, Kevin has been working with several campaigning causes, including working with James Chen and the Clearly and more recently with IAPB to build this year’s World Sight Day Campaign.

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