Effective advocacy is critical to the success of international efforts to realise the objectives of VISION 2020: The Right to Sight. Only by securing the support of key actors, whether they are local health providers, national governments, or their development partners, can we hope to bring about the changes we seek: the universal strengthening of eye health services in a sustainable, and equitable, manner.
This guide aims to explain best practice advocacy techniques. It also offers tips on useful tools, and provides some real life examples of successful advocacy in practice. (Also read: IAPB Africa’s How to develop a national advocacy strategy on Human Resources for Eye Health)