Nearly everyone on the planet will experience an eye health issue in their lifetime and more than a billion people worldwide do not have access to eye care services. It is a universal issue, and we must activate universal demand.
We need to educate and empower people to force change by making people more aware of what they can do to look after their own eyes. We need individuals and communities around the world to make their vision a priority and to understand the link with their wider health, grasp the social and economic impacts of inaction and take the steps needed.
By campaigning on a new level, in a new way and using existing campaigns like World Sight Day the 2030 In Sight Strategy will educate the public, governments, and world leaders to help raise the profile of the issue. Together we must work to make sure eye health receives the global political, health and development focus it needs and deserves.