LOVE YOUR EYES
Over 1 billion of the most vulnerable people worldwide have poor vision and no access to treatment. With 90% of sight loss preventable or treatable, the campaign highlights the positive impact eye care has on education, economic productivity and safety as well as promoting the importance of eye health for everyone on the planet.
Action and accountability need to come from those in the highest offices. We need governments around the world to unlock funds, prioritise eye care and address regulatory barriers that are stunting access to affordable lenses. We need government and businesses to focus on our children, the elderly, those on the lowest incomes – to ensure that their safety, quality of life, access to education and ability to work is no longer held back by sight issues.
This is an exciting opportunity to highlight the importance of eye health for everyone while changing the lives of over a billion of people on this planet over the next decade. Love Your Eyes is an ambitious campaign, but if we truly want the world to be a better place we must act now.