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Today we mark World Day of Optometry and shine a spotlight on optometrists around the world who play a critical role in ensuring good vision for everyone — everywhere. When we address how quality vision care ensures a more productive life, most often the priority placed on good vision is in terms of quality education or worker productivity. For some reason, despite recommendations from eye care professionals and advocacy organizations, good vision on the road is not always high on the world’s agenda.
If the current level of conversation about the role vision plays in safer roads is an indicator of success, perhaps we can understand where the disconnect lies. Today, the intersection of vision and road safety still lacks adequate attention – falling short of the A-list of road safety concerns: drunk driving, excessive speed, and failure to wear seat belts or helmets. However, given the amount of time we and our families spend on the road as drivers, passengers, pedestrians or cyclists, this lack of attention to an avoidable risk factor should cause alarm.
According to the World Health Organization’s (WHO) Global Status on Road Safety 2018, “Road safety is an issue that does not receive anywhere near the attention it deserves – and it really is one of our great opportunities to save lives around the world. Road traffic crashes now represent the eighth leading cause of death globally. They claim more than 1.35 million lives each year and cause up to 50 million injuries. And, the fact is, every one of those deaths and injuries is preventable.”
While creating awareness about distracted driving, road infrastructure and vehicle safety will certainly make a difference, good vision remains a critical component. Studies suggest that the task of driving relies 90 percent to 95 percent on good vision, and impaired vision is associated with increased driver discomfort, difficulty and crash risk.
With a clear need for good vision on the roads, optometrists can play several unique roles to ensure vision is included in the conversation. Consider where optometry can make a difference:
The significant gap that exists between road users who can and cannot see well represents an opportunity to change more than the safety of our roads. Optometry has the unique platform, through patient education and advocacy, to empower a shift in thinking that will raise the priority of vision one patient at a time.
I encourage you to join us in standing in the gap for all road users by including the topic of road safety in your patients’ vision profile. It’s a mutually beneficial way that we can all work toward a unifying goal – safer roads and better lives for all.
Kristan Gross is Global Executive Director for the Vision Impact Institute. In this role, she leads a global team of experts to create expanded awareness, through evidence-based research, of the global need to prioritize vision health. Prior to taking this position, Kristan served as Global Director of Content and Communications for the organization and successfully led traditional and social media expansion and advocacy initiatives in countries around the world. She is an expert storyteller in the global need for vision care and is dedicated to truly Giving Vision a Voice.
Image on top: Glasses in front of a vision chart/ Image by Rosley Majid for #MakeVisionCount photo competition\