The IAPB website is poised to mark an internal milestone – 2 million views since launch. What is even more encouraging for us is the fact that we managed to halve the time it took us to reach the second million – the first million took us 16 months, while the second took just 8. The website’s growth is coinciding with our steadily growing numbers on two of our main ‘outreach’ activities – our newsletters (VISION 2020 Newsletter and IAPB Focus) and our social media presence (Twitter and Facebook, primarily, but also LinkedIn ).
We know that you come to the IAPB website looking to find information that is accurate and useful for your advocacy and planning – indeed, this is a key strategic aim for IAPB. This idea animates the choices we make on the website. Historically, the website has hosted key blindness data from the WHO (and now, also from the...Read More