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Media MICE believes great content can drive change—that’s why we’re proud to join IAPB.
Founded in 2009 in Singapore, Media MICE began with a bold idea: to shake up ophthalmic communications through global reach, scientific credibility and a splash of creative flair. What started as a solo venture by CEO Matt Young has grown into a full-fledged international media and digital marketing agency, specializing in ophthalmology and optometry.
Our team now spans Asia-Pacific, EMEA and the Americas—a diverse crew of writers, creatives, marketers and journalists committed to telling eye care stories that matter.
Whether we’re publishing a retina deep dive or capturing video highlights at a global congress, our mission has always been clear: to inform, inspire and connect the eye care community through content that’s engaging, innovative and impossible to ignore.
Media MICE is anything but conventional. We like to keep things fresh—sometimes even a little funky—but never at the expense of quality or credibility. Our publications are known for blending scientific depth with unique visual and editorial flair.
We publish three flagship magazines—PIE(posterior segment), CAKE (cataract, refractive, glaucoma and cornea) and COOKIE (optometry)—delivering smart, accessible content to eye care professionals around the world. And with MICE TV, we bring real-time, real-world video insights straight from the field.
We have worked alongside many of the leading names in global ophthalmology. From collaborating with major industry societies like ESCRS, AAO and APAO, to supporting major ophthalmic companies with their digital marketing and content strategy, we’re proud to be a trusted partner on all sides of eye care. We help organizations find their voice—and make it heard.
At our core, we believe in the power of storytelling to drive change. And now, we’re proud to take that mission even further by joining the International Agency for the Prevention of Blindness (IAPB).
Why does this matter to us? Because our vision strongly aligns with the IAPB’s: a world where no one has to lose their sight to avoidable causes. We believe that compelling media —delivered in accessible, engaging formats—plays a key role in driving awareness, encouraging collaboration and inspiring action—whether by showcasing clinical insights or spotlighting solutions from the field.
That’s why we’re honored to stand alongside the world’s most committed vision advocates—and excited to bring our unique energy, expertise and editorial edge to the table. We are ready to contribute our skills to this global movement—sharing stories, amplifying voices and always keeping our eyes on a brighter, more visible future.
