Advocacy is a process of influencing people and institutions in order to achieve a specific outcome. An advocacy campaign is a planned project over a given period of time in order to achieve some specific advocacy goals.
This “How To” guide has been prepared to help you develop an advocacy strategy on Human Resources for Eye Health (HReH). It is particularly focussed on Change Objective #1 of the IAPB Africa HReH strategy: “Every country with a Human Resources for Health (HRH) strategy has an HReH strategy integrated within it”. Therefore, this guide assumes that your country has an HRH strategy or is in the process of developing one.
The Guide outlines strategies and approaches proposed by WHO that provide practical, step-by-step support to Member States in the planning and implementation of integrated people-centred eye care (IPEC).