Young Systems Leader: Marco Antonio Otaviano Soares

Marco Soares is a technology entrepreneur, systems leader, and recent award nominee recognized by Global Vision 2020 for his commitment to solving global health issues in eyecare. With a deep passion for business, innovation, technology, and politics, Marco has dedicated his career to leveraging scalable technology to solve complex, real-world problems. In his day-to-day role as the President and CEO of JasperVOCAL Inc., Marco drives innovation in the InsurTech space through advanced mass communication infrastructure. Originally developing his platform as an automated calling system to help political campaigns identify supporters at scale, Marco has evolved JasperVOCAL into an international company that revolutionizes outbound dialing and lead generation for insurance agencies.

The company’s flagship technology, Agent Autodialer, leverages conversational AI and concurrent enqueueing to simultaneously qualify hundreds of high-intent insurance leads through artificial voice calls. By automating the pre-qualification of leads and delivering on-demand live transfers to agents, JasperVOCAL reduces costs by up to 85% and fundamentally disrupts the cost structure of customer acquisition in the global insurance market. This daily experience of architecting high-volume, complex operational systems forms the backbone of Marco’s leadership approach—a mindset focused on optimizing workflows, automating bottlenecks, and scaling solutions globally.

Marco is now translating this robust systems expertise into the global health sector to combat vision impairment. Through Global Vision Brasil LTDA, an entity supporting the mission of Global Vision 2020, he is applying his knowledge of mass communication and tech infrastructure to tackle the logistical and operational challenges of delivering vital eyecare to underserved populations in Brazil. By treating the deployment of health resources with the same rigorous, innovative systems-thinking used to scale AI voice agents in the InsurTech industry, Marco is helping to democratize access to clear vision and improve quality of life at scale.

Marco’s drive for impactful innovation began early, having developed and launched the all-in-one math app MathCrack while in Grade 10. During high school, he also created apps and software for political campaigns. As a Brazilian immigrant to Canada and a young founder, he has always valued bringing people together in a collaborative environment that champions hard work and innovation. Looking ahead, Marco aims to continue pushing for change globally, using his unique position at the intersection of InsurTech AI and humanitarian work to build scalable systems that not only disrupt markets but profoundly improve human lives.