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On World Sight Day (8 October 2020), L’OCCITANE Foundation announced the achievement of their goal to fund eye care for 10 million people by the end of 2020. The foundation has marked this date for the launch of the next phase of their campaign: 15 million people by 2025.
Created in 2016, this “race” is open to all 10,000 L’OCCITANE employees throughout the world. An app tracks the number of kilometres that they walk, run or cycle, then all these kilometres are added up so that funds can be donated by the L’OCCITANE Foundation to help fight avoidable blindness. Each year, more and more employees have enthusiastically signed up for this connected race. In 2019, the overall distance covered was 743,736 km, raising 300,000 euros. For its fifth year, this race will take place between September 14th and October 4th, 2020. Once a distance of 500,000 km has been covered, L’OCCITANE will donate another 300,000 euros and kick-start the new goal to support eye care for 15 million people by 2025.