How Campaign Partnerships Power Progress

Strategic partnerships are fundamental to accelerating progress toward the goals set out in the 2030 In Sight Strategy. At IAPB, we know that achieving universal eye health will only happen if we collaborate beyond our sector, bringing in organisations and brands that amplify our message, expand our reach, and unlock resources that can drive real change. 

Our progress through the Love Your Eyes campaign would not be possible without the vision, foresight, and commitment of our Global Partners. Their support is not simply appreciated; it is essential. It is their investment and shared ambition that allow us to scale activations, build public demand for eye care, and foster environments where eye health is prioritised across communities worldwide. 

Partnerships help us reach people where they are, embedding eye health into workplaces, schools, and community conversations where it may have been overlooked. By combining resources and expertise, we extend the reach and depth of our campaigns, enabling us to deliver impactful advocacy that turns awareness into action, in line with the Activate pillar of the 2030 In Sight Strategy. 

When the Love Your Eyes campaign launched in 2021, we began with six Global Partners. Today, that number has more than doubled to thirteen. That is a growth in diversity, knowledge and expertise spanning both private and non-profit sectors, all united by the shared mission to advance eye health. 

Our partners have stood with us at major milestones, such as the 2023 2030 IN SIGHT photo exhibition at the United Nations Headquarters. This was an impactful moment for promoting the visibility of eye health on the global stage. 

In 2024 alone, our corporate partners contributed nearly 500,000 of the 1.7 million pledges made during the Love Your Eyes – Children Campaign. These numbers were the result of real-life activations that brought our message into workplaces, schools, and communities around the world.  

The commitment of the Love Your Eyes Global Partners powers every stage of the campaign, from shaping strategies to driving global activations. Together, we transform isolated awareness moments into a unified, global movement that keeps eye health on political agendas and in the minds of the public. 

None of this progress happens in isolation. Partnerships are how we turn intention into action, innovation into impact, and vision into reality. They help normalise eye health in everyday spaces and inspire governments to act. 

As we continue to grow and strengthen these collaborations, we invite all stakeholders to consider how partnership can unlock new opportunities to drive eye health forward. Together, we can build a sustainable path toward a future where eye care is accessible to everyone, everywhere. 

Learn more about our Love Your Eyes Global Partners here.