IAPB refreshes with enhanced Vision Atlas & new brand

IAPB, the global alliance for the eye health sector with the goal of ending avoidable sight loss and blindness has launched a new brand and enhanced Vision Atlas.

“Extraordinary progress has been made in the past few years to tackle avoidable sight loss. Our new Vision Atlas and brand refresh ensures we can communicate confidently and be bold in our efforts to embed eye care as a fundamental development issue, integrate it within wider health care and activate demand for services,” said Peter Holland, Chief Executive for IAPB. “Putting it simply, we haven’t changed our name, our purpose, or our ambition. What we have changed is how we present to the world.” 

The enhanced Vision Atlas is a dynamic platform for global eye health data, trends and insights — informing critical decisions and action. Built to support advocacy, planning, and accountability, the Vision Atlas will serve as a critical tool helping governments and others visualise the scale of the challenge and track progress, empowering smarter decisions and stronger action.  

“We have always aimed to make high-quality data openly available, and accessible. The new Vision Atlas delivers on that ambition. We now have an incredible platform that will support research, advocacy and planning, as well as transparency and collaboration in eye health data collection and use,” said Jude Stern, Director of Knowledge and Capacity Building. “I thank our group of data contributors who have helped shape the Vision Atlas, as well as our generous sponsors who are incredible champions who recognise the importance of data and how it can be applied to make a positive difference in the current landscape.”  

The new identity retains the IAPB name with an updated logo, inspired by a diagnostic tool used globally to detect and correct refractive errors, has been thoughtfully designed over the course of the last few years and with the support of people who understand IAPB from the inside out. IAPB have put inclusivity at the heart of its new identity, meeting the highest industry standards in terms of contrast, readability, and legibility, as well as making conscious colour choices dictated by accessibility contrast targets.  With its new strapline, “Changing how everyone, everywhere sees,” IAPB aims to change how audiences see and understand the global eye health landscape.  

“For this rebrand we made a conscious choice not to turn to a large branding agency. Instead we have worked with brilliant minds in branding and communications who know this sector, who are deeply engaged with IAPB, and those who challenged us to think big. The result is a brand that reflects IAPB’s mission, collaborative nature and reinforces our position as a leading voice for eye health. A role that has become increasingly critical as we call for urgent action and more investment from world leaders in eye health” added Simon Darvill, Director of Communications, Campaigns and Events for IAPB.

We invite you to explore the Vision Atlas.