SEED and the Brien Holden Vision Institute collaborate on new contact lens technology

Communications Coordinator
Organisation: IAPB
Press Release:

Brien Holden Vision Institute will be collaborating on research and development of new contact lens technologies with SEED Co., Ltd (“SEED”) in Japan to deliver advanced vision correction for ageing people.

There are about 130 million contact lens wearers globally, a relatively small number when compared to the total population needing vision correction (several billions). New technology to provide superior vision correction is critical to meeting the needs of contact lens wearers and to expand the contact lens market.
 
“Collaborating with Brien Holden Vision Institute demonstrates SEED’s commitment in research and development to meet a wider range of patient needs for contact lens wear”, said Mr Masahiro Urakabe, President and CEO of SEED.  “The corporate mission of SEED is ‘Support your vision’, therefore SEED commits to developing and distributing good quality contact lenses to accommodate the diverse vision correction and lifestyle requirements of patients. The start of this new collaboration is a very exciting opportunity to deliver the next generation of contact lenses”, added Mr Urakabe.
 
Prof Kovin Naidoo, CEO of Brien Holden Vision Institute, said the opportunity to collaborate with one of Asia’s leading contact lens companies with a fast growing global presence would help take its technology global. “We are thrilled that SEED saw a strong commercial opportunity to exploit our research and development capabilities and deliver what we believe will be superior products to consumers,” he said. 
 
“This continues our strong history of collaborating with contact lens companies to bring world class products to market and impact on peoples’ quality of life. It is an affirmation of the quality research that our team has consistently produced.”