Launching on 8 October and running throughout October, the #snapforsight
social media campaign hopes to raise awareness of the importance of eye testing by inspiring Australians to take a photo of something they cherish and post it to their social media with the hashtag #snapforsight
Vision 2020 Australia
CEO Jennifer Gersbeck says each year World Sight Day
is an opportunity to talk about eye health, and this year the Australian peak body for eye health and vision care was taking the campaign in a new direction.
“This year we want to inspire Australians to cherish their sight through images by encouraging them to share photos of what they would miss if they could no longer see,” says Ms Gersbeck.
“We know that not enough Australians are getting their eyes tested and are continuing to take their sight for granted.”
A public-facing campaign microsite (www.snapforsight.com.au
) has also been developed which will curate the #snapforsight images, and provide a platform for people who would like further information about the campaign and eye health.
Ms Gersbeck says she hope the simplicity of the campaign will enable both individuals and organisations to get involved in sharing images that are meaningful to them.
Vision 2020 Australia’s 50 members are onboard with the campaign and are encouraging staff, networks and family and friends to take part in the campaign to help create awareness this World Sight Day.
The campaign is also targeting Australian parliamentarians to snap for sight in an effort to raise awareness about eye health issues and the importance of sight.