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World Sight Day 2022: Together we did it!

Published: 06.12.2022
Drew Keys IAPB Western Pacific Regional Manager
Over in Sydney, IAPB Head of Knowledge Jude Stern and WHO Consultant, Mitasha Yu, headed to Parliament House where NSW Health Minister Brad Hazard was getting an eye teast thanks to the team from UNSW Optometry School and Vision 2020 Australia

October 13th 2022 was the biggest World Sight Day ever!

On Thursday alone we saw almost 10,000 media pieces, with over 100 million media impressions. Social Media impressions topped 250 million. IAPB has led the World Sight Day around the world with the day trending all day globally on social media. We smashed our 5 million target and are at 6.8 million and counting!

We could not have done it without you.

We’ve had His Majesty King Charles, the Health Minister of New South Wales, the President of the UN General Assembly, the Director General of Health in Malaysia, the author Kim Kelly, the Health Minister of the Solomon Islands and countless influencers and celebrities getting onboard. Everyone from the World Economic Forum to NASA! Here in the Western Pacific social media has been alive with your events and pledges, rallies and calls for better political support.

Our World Sight Day Global Partners, members, and many more in the sector and beyond have been involved, wearing our heart glasses, passing the glasses and doing everything from blind-folded marches to cake sales.

Your efforts have been dynamic! Thank you.

Please enjoy this presentation from the IAPB Head of Campaigns, Simon Darvill, including a short video recap of the day (feel free to share this with partners – it’s terrific). And please join me in congratulating Simon plus his campaign and communications team on the amazing job they’ve done taking World Sight Day to “the next level”.

Photo wrap of World Sight Day:

Please enjoy this photographic wrap of World Sight Day activities in the Western Pacific, which highlight the depth and breadth of events undertaken by you across the region.

On World Sight Day Eye Health Aotearoa were judging their National Love Your Eyes Tactile Art Competition. Pictured here are 3rd prize winners from Wa Ora Montessori School in Lower Hutt
In Suva, Fiji Islands, the Team from CWM Hospital were seeing patients at their pop-up hospital in Toorak
Whilst Dr James Muecke, Liuetenant Governor of South Australia and Chair of Sight For All, had his eyes tested in Adelaide.
The team from PNG Eye Care led the charge on behalf of the National Committee for the Prevention of Blindness, plegding to get their eyes tested.
In Korea, the Yonsei Group pledged 50,000 screenings and another 150,000 through their partnership with LabSD and Samsung. They held screenigns in Vietnam, India and – pictured here – Morocco.
Shanghai Eye Disease Prevention and Treatment Centre sent us rocketing into orbit with 865,000. Most of you will be familiar with their mascot Big Eye – a very busy mascot indeed, seen on TV, on bus and train posters and in mobile phone activations encouraging people to get their eyes tested.
Malaysia’s Ministry of Health pledged a world-leading 216,000 screenings or because she convinced Tan Sri Dr Noor Hisham Abdullah, Director General of Health in Malaysia, to wear her fluro-blue heart-shaped specs!
Your intrepid Regional Manager stopped off in Vietnam for a visit to Hanoi Medical University Optometry School where the students, together with the staff of Brien Holden Foundation Vietnam were entering their pledge numbers
In Cambodia the National Eye Programme held an outreach along the Thai border. But not before our friends from ECF were honoured with an award for services to the development of eye care in the country by King Norodom Sihamoni.